The pioneering luxury British bedmaker showcased its collection for launch in 2026 at the Bed Show at the end of September.
The firmer mattress options, on-trend fabric selections, and an all-new collection of luxurious wool bedding, was well received and reaffirms the brand’s commitment to British quality and craftsmanship and to meet the needs of consumer comfort preferences.
Sleep is increasingly viewed as a cornerstone of wellbeing, there is greater knowledge on how to encourage healthy sleep and a desire to choose individualised support and comfort, whether that be in the home or whilst travelling. Hypnos achieves this with high performing materials and natural fibres that can help manage body temperature and moisture, free from harmful chemicals and ethically sourced.
Consumers are also searching for a luxurious yet firmer supportive feel, and as a result, Hypnos have carefully selected mattresses from its collections to introduce the ReActivePro ORTHO pocket spring. This creates a choice of extra firm feels, designed for sleepers seeking enhanced spinal alignment and support but unwilling to compromise on materials and the ultimate sleep experience.
The first three mattresses within the Legacy Collection, including the award-winning Good Housekeeping Institute Approved Legacy III mattress, have three tensions rather than two, a choice of medium, firmer and now extra firm. This seasonal turn, beautifully handcrafted range includes layers of RWS certified British wool and Adaptiv comfort springs.
Inspired to create an extra firm no-turn collection the Hypnos team has redeveloped the Origins Luxury No-Turn Collection. Offering several luxurious layers of highly resilient and responsive natural latex and breathable RWS British wool, these three truly sumptuous mattresses with a unique feel, are now complimented by a choice of three tensions, medium, firmer and extra firm.
Also at the show, Hypnos debuted its new upholstery fabric collections, a reflection of contemporary interior design trends selected for its range of high quality, hand-built divans and headboards. With a focus on tactile finishes and soft, mineral hues, the new fabric selection is sensitive to customers needs.
Hypnos has introduced a luxury fabric collection offering a beautiful palette of textures and colours exclusively to specially selected retailers. Offering individuals choice and style, with bright colours and playful textures to elevate the visual and sensory appeal of any bedroom. With many fabrics stain resistant, this is an added benefit to a comprehensive collection.
On the stand, headboards and divans were paired with complimentary fabrics and colours to display choices of colour and texture together, and also highlight the opportunity to refresh headboards more regularly.
Every Hypnos mattress and bed is made to order at the Princes Risborough factory with every detail carefully considered. Hypnos shared its latest thoughts on divan accessories and the introduction of its soft close, solid oak, dovetail drawers which it plans to introduce in the Spring to shop floors.
Retailers were also introduced to Hypnos’ new collection of luxury bedding, the Tailored Sleep Collection. Hypnos is proud to launch this beautiful high quality collection to retailers in the Spring, it’s proudly handcrafted in Britain, with British RWS wool from British farms.
The collection includes a wool all-seasons and lightweight duvet, mattress protector and a tailormade selection of pillows for greater sleep choice. Luxury wool pillows – made with clusters of pure wool, or a unique blend of wool and responsibly sourced feather – are available in medium and firm, whilst a natural latex pillow has been cocooned in layers of wool.
Providing natural temperature regulation, hypoallergenic properties, and renewable sourcing credentials, wool’s inherent breathability ensures year-round comfort, keeping sleepers warm in winter and cool in summer.
“The Bed Show 2025 was an ideal opportunity to introduce retailers to these new product developments and we were pleased by the reaction,” comments David Baldry Group MD. “The new tensions across the six models are available from December onwards whilst the new fabrics and Tailored Sleep Collection will be available to stores in March.
“The Hypnos brand is renowned for its quality and comfort and is an ethical choice for a discerning consumer, who values luxury, craft and durability. Our mattresses are handtailored and every one made bespoke.
“Providing our retailers with the tools and knowledge to support consumers with choosing the right mattress for them is a key driver and we are committed to offering comprehensive training. Our new training portal will offer our retailers the opportunity to become more familiar with the Hypnos brand, our partners and materials, and what we mean by comfort with integrity and we anticipate the launch before the end of the year to better support peak trading. We have already provided 1575 hours of in-house training alone this year.”
Over the next year the brand will be introducing new point of sale and bed displays on a planned store by store process as they launch new ranges.
“Supporting our retailers to provide an amazing customer experience supported by achieving a higher margin is reflective in our product development and choice,” David added. “And by offering the highest quality bedding with natural, renewable materials, we’re proud to support our British farmers and offer customers products that are both luxurious and environmentally conscious.”
