National bed specialist Dreams has partnered with designer Sophie Conran to launch her debut bedroom collection, combining Dreams’ expert craftsmanship with Sophie’s signature, timeless style.
The 11-piece range includes bedframes, bed side tables, blanket boxes and four new mattresses, of which two of the mattresses are manufactured at Dreams’ Bed Factory in Oldbury. The collection features temperature-regulating innovation, inspired by Sophie’s personal experience of disrupted sleep during menopause. This includes mattresses made with layers of British wool, bamboo and alpaca fibres to provide natural breathability, and advanced Platinum 3D™ polyester to enhance airflow and prevent heat build-up.
As many as 400,000 women are affected by menopause each year, and up to 80% of these women will experience vasomotor symptoms, including hot flushes and night sweats. This collection was developed to recognise that everyone’s sleep needs change over time, and that thoughtful materials and design can make a difference to comfort and wellbeing.
The launch marks Sophie’s first foray into bedroom furniture and reflects Dreams’ ongoing investment in its premium offer. It follows a period of growth, with Dreams earlier this year announcing a 4% increase in turnover Year on Year for FY24, underlining the strength of its strategy.
The collection will be available online and, in all Dreams, stores nationwide from 11 November 2025.
Sophie Conran said: “Like many women going through the menopause, I experienced nights where I would wake up feeling far too hot, unable to get comfortable again and literally drenched from head to toe.
“There is a lot of wearing cotton loose-fitting pyjamas and cotton sheets, but nothing about the mattress we sleep on – I wanted to address that. Those broken nights made me realise how crucial temperature is to sleep quality. This collection of natural mattresses came from a desire to create something that genuinely helps – a mattress that works with your body, not against it, to keep you at a comfortable temperature all night.”
Dan Parsons, Chief Commercial Officer at Dreams, said: “This partnership represents an exciting evolution of our premium positioning strategy and our commitment to serving the well-being of our diverse customer base. By combining Sophie’s elegant design with our manufacturing expertise, we’ve created a collection that is both aesthetic and functional, championing innovation and inclusivity.”
