As outdoor living continues to evolve into a true lifestyle category, retailers are increasingly looking beyond standalone furniture displays to create inspiring, immersive retail environments that encourage customers to shop the full look.
At Gallery, this approach has become a key part of supporting retail partners throughout the Spring/Summer season.
Working closely with customers across the UK, Gallery delivers impactful in-store outdoor installations designed to maximise retail space and drive cross-category sales. From statement pergolas and fully styled lifestyle settings through to compact feature areas, the focus is on helping retailers create displays that feel aspirational, relevant and reflective of how consumers are using their outdoor spaces today.
The displays are carefully styled for the season, incorporating complementary categories that help build a complete outdoor story. Alongside outdoor furniture collections, installations may feature other items such as wine coolers, salad bowls, outdoor lighting, pizza ovens, fire pits, textiles and decorative accessories, encouraging customers to consider the wider lifestyle opportunity rather than purchasing individual pieces in isolation.
Importantly, Gallery’s support does not stop once a display has been installed. Gallery works collaboratively with retailers and key partners on an ongoing basis to ensure displays remain fresh, commercially effective and aligned with seasonal trends throughout the year. This includes updating layouts, introducing new product highlights and refining merchandising to ensure valuable retail space continues to work hard.
Peter Delaney, Product & Sales Director at Gallery Direct, commented: “Outdoor retailing has become far more lifestyle-led, with consumers looking for inspiration and complete solutions rather than simply individual furniture pieces. By working closely with our retail partners, we’re able to create impactful displays that not only showcase the product, but also demonstrate how different categories can work together to create a complete outdoor living environment.
“It’s important that these spaces continue to evolve throughout the season too. This isn’t about creating a one-off display and walking away – it’s about continuously supporting our customers to keep their displays refreshed, on trend and commercially effective as new trends, products and opportunities emerge.”
With consumers continuing to invest in their outdoor spaces, thoughtfully merchandised displays remain a valuable opportunity for retailers to drive engagement, increase add-on sales and deliver greater visual impact during a key trading period.
For further information on how you can work with Gallery for your next project please email hello@gallerydirect.co.uk.
To be among the first to view Gallery’s Outdoor collection for 2027 you can visit them at SOLEX, 7th–9th July, NEC Birmingham.
