Faire, an online wholesale platform, has announced its expansion into New Zealand and 14 additional countries across Europe, making its global network of curated brands and powerful business tools available to independent retailers across nearly 35 countries worldwide.
This expansion marks Faire’s broadest international rollout to date and underscores its growing role as the preferred platform for independent retailers and brands worldwide.
Over the past four years, Faire has rapidly expanded across Europe’s largest markets, covering 70% of Europe’s GDP and becoming a key global partner for independent businesses navigating a complex retail landscape. Today, Europe is growing twice as fast as North America, with brands on the continent fulfilling over 2 million orders on Faire and retailers spending nearly $500 million to date.
“Independent retailers are the heart of local economies around the world, and our mission has always been to help them thrive,” said Max Rhodes, co-founder and CEO of Faire. “This expansion doubles our reach across Europe and extends our community of retailers and brands into New Zealand – giving thousands more shop owners access to the products, tools, and support they need to grow. We’re proud to continue building a global network where local retail can flourish without borders.”
This European expansion includes launches in Croatia, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Slovakia, Slovenia, Bulgaria, Czech Republic, Hungary, Poland, and Romania – and comes at a critical time for independent retail communities. Countries like Bulgaria and Romania are among the fastest-growing retail economies in Europe, yet local retailers historically faced barriers to accessing international products and suppliers.
With Faire’s platform, shop owners in cities like Athens, Krakow, and Ljubljana can now stock curated international goods with the same ease as retailers in Paris or New York. More than 35,000 retailers across these countries have already joined Faire’s waitlist, and brands in these markets have listed over 115,000 products on the platform, signaling a vibrant wholesale ecosystem ready to grow.
Lithuania-based home and accessories brand, Linen Tales, joined the platform in 2019 to reach retailers in new markets. “Faire has helped us reach retailers across the world and their customers love our linen home textiles. New retailers discover us through the platform every week, place their first orders easily, and often come back for more,” said Linen Tales founder, Boris Symulevic.
Since then, they’ve achieved over $3 million in order volume and are stocked in nearly 2,000 retailers through the platform. “You should try Faire if you want to discover unique new products for your shop.” With Faire’s continued expansion, brands like Linen Tales can now reach retailers in even more countries, introducing their products to new markets and customers across Europe and beyond.
Over the past four years, the company has made major investments in its international operations, including localized currency and VAT support, multi-language capabilities, and a robust shipping and logistics infrastructure. Its European headquarters in the UK continues to grow, with roughly 100 employees supporting customers in multiple languages and markets.
