Family home furnishings business grows sales and profit

Family-owned garden and home retailer Charlies Stores has reported a growth in sales and profit.

According to its latest filed accounts for the year ended 31 July 2025, total sales rose 2.4% to £63.7m from £62.2m in 2024.

Pre-tax profit resulted at £2.7m, up from £1.7m recorded in the previous year.

Stated within its report, the company said: “For our bricks and mortar stores, turnover was increased compared to the prior year.

“This level of increase in turnover in stores again bucked many national retail and consumer spending trends, which is testament to the high quality of our products, customer service and in-store experience that we work so hard to provide.

“Our e-commerce business kept its focus on profitability, ensuring the operation ran efficiently and demanding more from our marketing spend. Owing to the pressures in the market, we again managed our marketing spend, with an increase of around 1% and ensuring it was directed in the most effective way.

“Our gross margin increased by 201 of a percentage point, from 34.0% in 2024 to 36.1% this year. Our margin saw an increase this year relative to 2024, as last year we strategically adjusted pricing to optimise inventory levels and improve cash flow.”

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