HSL Chairs, the family run furniture specialist with over 50 years of experience, has taken a strategic step in its retail expansion by partnering with one of Scotland’s leading home retailers, Sterling Home, to open its first concession at their Tillicoultry location.
The new concession presents a focused range of HSL chairs, sofas and beds, showcasing the brand’s Trade Marked Clever Comfort furniture alongside the new Ercol collaboration collection. Each piece is designed to support comfort, movement and wellbeing, and handcrafted with care, reflecting HSL’s heritage in ergonomics and quality craftsmanship.
This partnership brings together two family run businesses with a shared focus on service, quality and customer experience. By situating HSL’s specialist furniture within Sterling Home’s established showroom environment, the brand can reach new customers and demonstrate its products in a retail setting that highlights the quality and design of its collections.
From expertly engineered recliners and riser recliners to sofas designed to support posture, wellbeing and everyday living, this partnership allows even more customers to experience furniture that truly makes a difference.
Customers can experience HSL’s craftsmanship first hand at the Tillicoultry concession, with the opportunity to try products in store and receive expert, one to one guidance from HSL’s trained Comfort Specialists, who will be based within the Sterling Home showroom.
Ben Waters, CEO of HSL Chairs, says: “Launching our first concession is a significant milestone in HSL’s retail growth strategy. Sterling Home’s Tillicoultry showroom provides the perfect environment to showcase our furniture to customers both old and new.
“As a fellow family run business, Sterling shares our values of quality, care and long-term commitment. This partnership allows us to expand our presence in the market while maintaining the personal service and customer care HSL is known for.”
The launch represents a key development in HSL’s growth plans, demonstrating the brand’s commitment to expanding its retail footprint and reinforcing its position as a specialist in comfort-led, quality furniture.
