The Premium Design Hall at the January Furniture Show 2026 returns with its strongest and most design forward edition yet, following significant expansion driven by high demand from both visitors and exhibitors.
This growth allows the hall to welcome more new brands, more international names and a wider selection of premium collections than ever before. Hall 1 is sponsored by leading US brand Hooker Furnishings, reinforcing its position as the destination for global design leadership at JFS.
Step into the world of luxury and innovation inside the Premium Design Hall, where craftsmanship meets contemporary design at its highest level. This influential space brings together high end furniture collections, exclusive materials and bespoke pieces from leading designers and brands. Whether visitors are sourcing statement silhouettes, exploring refined finishes or looking for inspiration for elevated interiors, the hall offers a compelling preview of the design directions shaping the future of premium living.
The expansion of Hall 1 reflects exceptional interest from brands seeking a platform for high profile exposure and from buyers increasingly focused on design led ranges with strong commercial potential. The enriched 2026 line up includes a dynamic mix of returning favourites, emerging design talent and a growing number of international companies choosing JFS as their gateway into the UK market.
Across the hall, visitors will discover refined upholstery, bespoke cabinetry, sculptural dining, statement accents and contemporary lifestyle collections that unite design leadership with commercial strength. Materiality, sustainability and craftsmanship run throughout, showcased through natural textures, innovative finishes and thoughtfully detailed construction.
The expanded hall footprint and refreshed layout enhance visibility, improve visitor flow and provide a more immersive journey through the most forward thinking design at the show. The result is a seamlessly curated experience for retailers, interior designers and buyers preparing their ranges for the new season.
Hall 1 stands out as an essential destination for anyone seeking premium, design driven product with long term retail potential for 2026. The January Furniture Show takes place 18 to 21 January at the NEC Birmingham. Register for your free badge here.
