Mattress and beds retailer Mattressman has announced the opening of its new store in Essex.

Situated at Lakeside Retail Park in Garys, Essex, the new store officially opened on Saturday 21 March 2026, bringing the total number of stores to 12.

Commenting on the opening, Mattressman said: “Lakeside Retail Park, we’re here! Having over 20 years in the industry has definitely taught us one thing: that great retail is about more than just opening a space. It’s about creating an experience people actually want to be part of.

“Customers are coming in curious and staying to properly explore. Trying mattresses, asking questions, taking their time. The kind of behaviour that shows real engagement, not just footfall.

“Behind that is a team that’s been invested in. Our in-store “Sleep Superheroes” recently completed dedicated training, and it’s showing. The conversations feel natural, the guidance is genuine, and customers are responding to it.

“Alongside that, we’ve built a launch that works hard from every angle. Influencers in-store capturing real-time content to create buzz on socials. A warm, considered store environment that feels intuitive to shop. “Pillow Talk” experience, encouraging customers to test products with a pillow properly. Launch incentives driving both sales and data capture.

“We’re also proud to now be at 12 stores across the UK, continuing to grow while staying focused on what’s got us here. Experience, expertise and putting the customer first. A brilliant start at Lakeside and a strong reflection of what Mattressman stands for after two decades in the game.”