We caught up with some of the exhibitors set to impress at the January Furniture Show 2026.
Taking place at the NEC in Birmingham from 18–21 January 2026, the January Furniture Show (JFS) returns with a focus on more brands and more new collections. For visitors, JFS is the first major buying opportunity of the year and the only place to secure exclusive show only discounts, incentives and on site offers from hundreds of leading brands.
What’s on show





Birlea is thrilled to not only be attending JFS, but also to be unveiling over 12 new beds, including four premium designs. The Siren Furniture stand takes its cues from its refreshed showroom, creating a warm and welcoming space that showcases the evolution of the collection. Sofa Factory are launching exciting new designs to add to its very successful 2024 range, with over 100 fabulous new fabrics available and exceptional stock offers.
Shire Beds is preparing for a major showcase at JFS – an event where the company will demonstrate why it has become known throughout the industry as the brand behind your brand. Loren Williams is bringing a fresh line-up to JFS, including the first two models in their new Wellness Collection alongside several additional new and refreshed products.
Stunning new ranges for the UK market will be on show at award-winning bedroom manufacturer Wiemann’s stand. The exciting new collections are high quality, stylish and flexible, offering a total bedroom solution for any style or size of room. Visit IFD & Alcore to see the stunning new Sindhu and Nelandra Mango ranges, fresh Oak collections, new chairs, stools and its sunburst table. Bentley Designs unveils its first sofa collection, showcases new Signature & Premier Collection wooden cabinet ranges, and expands its commercial Gallery Collection with ceramic motion tables plus metal chairs and bar stools in on-trend fabrics.





Find the very latest in comfort at La-Z-Boy UK’s stand. The iconic recliner brand is showcasing new products as well as some of its popular existing collections. Sherborne Upholstery is introducing a stunning new fabric collection that it feels perfectly complements its new and existing designs. Whitemeadow return this year with a collection that reflects a clear, confident understanding of how people want to live right now: comfortably and authentically.
Sofa Connections will unveil three new models designed to drive retail floor performance. Buyers can expect commercially focused designs, competitive pricing and reliable craftsmanship to strengthen their 2026 upholstery offering. At Avriio, visitors can explore new collections, fresh silhouettes and premium fabrics, experiencing our comfort, craftsmanship and durability first-hand.
Sofa Source International unveils a market-first all-in-one system with immersive sound, massage and ambient lighting—an innovation unlike anything else, and not to be missed. Visit Image to discover the next chapter in comfort, quality and retail success. The Celebrity stand features the new Ashfield range, a traditionally styled riser recliner designed for exceptional comfort, featuring scroll arms and a supportive lateral fibre-filled back. PICK4U will showcase an upgraded lift-and-rise collection with heating and massage functions. The brand will also present its new interior lighting range, featuring floor, wall and dining lamps.



From the services side, Grays Transport will be discussing its logistical expertise, LCK/ISM will be revealing more about its new collaboration and Purecare unveils more behind its Sleep Study and why its products are best suited for overall wellness. RetailSystem is excited to share its latest development plans, connect with existing friends, partners and meet furniture and bed retailers from across the UK and Ireland. Discover how RetailSystem supports Furniture and Bed Retailers with practical technology and trusted industry expertise.
JFS offers retailers a clear view of emerging trends, innovative materials and the product stories that will shape the UK market in 2026. Register here.

