This year’s January Furniture Show marked a pivotal moment for Avriio with the successful launch of their new swatch programme – a strategic initiative designed to bring greater clarity, consistency and commercial confidence to upholstery range planning.
The feedback from retailers throughout the show reinforced why this programme matters. At its heart is a clear, disciplined approach: every model within the Avriio 2026 collection is now offered in a carefully curated selection of 30+ fabrics, all supported by a dependable 12–14-week lead time. By removing unnecessary complexity, the programme enables faster buying decisions, more cohesive merchandising and stronger in-store presentation, while giving retailers the assurance of reliable supply.
The swatch programme has been developed not just around aesthetics, but around how retailers trade. A balanced mix of on-trend textures, colours and proven bestsellers creates a focused palette that works across multiple models, making it easier to build consistent, high-impact stories on the shop floor without overextending ranges or stock commitments.
Flexibility was another key theme of conversations at the show. Alongside the core programme, Avriio offers a selection of stocked fabrics and models available on significantly reduced lead times of just 7–14 days. This allows retailers to react quickly to customer demand, support promotional activity and maintain momentum — all within the same cohesive fabric story.
Complementing the swatch programme is the foundation it sits on: a refined 2026 upholstery collection engineered for long-term performance. Every piece is supported by Avriio’s 10-year frame warranty, providing a clear statement of confidence in the quality of its materials and construction. For retailers, this warranty provides powerful reassurance at point of sale, reinforcing trust and long-term value for the end customer.
Together, the new swatch programme and 10-year frame warranty represent a more considered, future-focused approach from Avriio – one that prioritises simplicity, reliability and commercial strength without compromising on design.
The January Furniture Show provided the ideal platform to share this evolution of their offering to retail partners, and the response confirmed the brand is moving in the right direction. The swatch programme will continue to play a central role in how Avriio supports confident buying, effective merchandising and sustainable growth for the year ahead.
If you would like to find out more about the Avriio Swatch programme. Get in touch with Stephen Murphy Head of Sales – stephen@sofasource.com
