Danish furniture retailer JYSK has announced the launch of a new Smart Store concept to reduce energy consumption.
Tests to reduce energy use in JYSK stores show potential for savings of up to 25% per store. The results mark an important step in JYSK’s efforts to decrease emissions.
Over the past 18 months, JYSK has tested solutions to optimise, monitor, and reduce energy consumption on heating, cooling, lighting, and ventilation in stores across several countries including Denmark and Spain.
The concept is called Smart Store, and the aim is to optimise JYSK’s store network of over 3,400 stores (excluding franchise) as well as create a solid foundation for how new stores are built in the future. This is done to ensure that JYSK, over time, reduces its energy consumption, as well as adds to the employees’ well-being and the customers’ store experience.
The results from the test countries show that the energy consumption per store can be reduced by an average of 20–25% by optimising existing installations. In newly built stores, it is possible to significantly reduce the amount of cables installed by fully utilising all installations.
“Our Smart Store concept is about creating a more standardised and automated approach, where data helps ensure that energy is used where and when it is needed. The advantage of our Smart Stores is that it gives us greater monitoring of energy consumption from a central level while reducing the dependence on manual routines in individual stores,” says Anders Klestrup, Head of Real Estate, Building Solutions & Operations at JYSK.
This week, on 23 April 2026, JYSK will open its newest store in Getafe, Spain, which has been built as a Smart Store.
One of the improvements is that instead of automatically turning the heating system on early in the morning to reach an indoor temperature of 21 degrees, the Smart Store setup takes the weather forecast into account. If the forecast shows that the outdoor temperature will reach 25 degrees within a few hours, the heating does not turn on, as the store will warm up naturally.
“For one thing, our Smart Store concept ensures that we only use the energy that we need to deliver great offers to our customers and support our store staff. It is also in line with our values of being a tradesman and being cost-conscious. Finally, it supports compliance with regulatory requirements such as the European Energy Efficiency Directive, local legislation, and our commitment to the Science Based Targets initiative (SBTi),” says Anders Klestrup.
As part of its sustainability strategy, JYSK has committed to reducing its scope 1 and 2 emissions by 50.4% by the end of FY32, as approved by the Science Based Targets initiative.
Most of JYSK’s emissions in scopes 1 and 2 come from the stores, and in FY25, JYSK lowered its emissions per store by 9% compared to FY22.
JYSK’s FY25 results show that the company has managed to decrease overall emissions in scopes 1 and 2 by 1.2% compared to FY22, at the same time as the company opened more than 300 new stores.
In other news, and one year after entering Morocco, JYSK has reported positive customer interest and employee motivation. With potential for 70 stores in total within the next five years, JYSK is ready for further expansion in its first market on the African continent.
One year ago, on 10 April 2025, JYSK opened the home furnishing retailer’s first two stores outside of Europe in Casablanca in Morocco. Since then, a third store has further expanded the store network, and JYSK is actively looking for more places to open additional stores.
“From day one, we have experienced a fantastic engagement from our Moroccan customers. If I had to describe our presence in Morocco in one sentence after the first year, it would be: we cannot open new stores fast enough to meet customer demand,” says Executive Vice President for Retail, Customer Service and B2B at JYSK, Mikael Nielsen.
Two new stores are already scheduled for this summer: One in June in Tangier in the northern part of Morocco and another in the capital of Rabat in July 2026.
The ambition for the next 12 months is to find 8–10 new locations in Morocco, and looking further ahead, Mikael Nielsen sees potential for up to 70 stores within the next five years.
As part of a nationwide search for new store locations, cities such as Fez, Kenitra, El Jadida, Dar Bouazza and Marrakesh are under consideration.
“The performance of the first stores clearly shows that we can accelerate our expansion in the market, as our great offers within Scandinavian sleeping and living are popular with the Moroccan people. Morocco is a dynamic, fast‑developing country, and we are committed to growing together with the general market,” says Mikael Nielsen.
In addition to being popular with the Moroccan customers, JYSK is also a popular employer. In the global JYSK employee satisfaction survey, which was done in January 2026. JYSK employees in Morocco rated their job satisfaction and motivation with a score of 80 out of 100.
This rating by employees places JYSK Morocco among the top five highest scoring JYSK countries on these parameters, where any score above 70 is considered good, according to the consulting company Ennova, which conducts the survey for JYSK to ensure anonymity.
“We are of course proud to see such a positive employee satisfaction already in our first year. It shows that we have succeeded in building a strong culture from the beginning and that our colleagues in Morocco have embraced our JYSK values,” says Mikael Nielsen.
