Mark Wootton, new CEO at beds and mattresses retailer Mattressman, talks about recent refreshes across the brand, new openings and what’s next.
New stores, a new brand mascot, a new CEO and a recent award title. It’s been a whirlwind few months of late for beds and mattress retailer Mattressman, with the Norfolk-based business ready to embark on its next phase of growth under fresh guidance, a new look and expanded footprint.
To catch the momentum first hand, Big Furniture Group’s editor was recently invited to its Norwich store to experience the recent rebranding and meet the man appointed to push Mattressman to the next level.
“Mattressman is growing fast – but we’re making sure growth never comes at the cost of the customer experience,” says Mark Wootton, CEO. “We decided to pilot a comprehensive renovation and rebrand at our Norwich store as a first step in modernising our retail presence. We hadn’t refreshed the store’s look in over 10 years, so it was the perfect opportunity to bring it in line with current trends and customer expectations.
“We also introduced a new digital point-of-sale system, making us the first bed retailer in the UK to implement this technology. The timing was right because we wanted to test this new concept thoroughly and ensure it resonated with customers before rolling it out more broadly.”
In addition, Mattressman has already started to roll out this new look to several other locations, including Colchester, Stevenage, and Northampton. Each of these stores is getting a “stage one” revamp based on what the business has learned from Norwich.
Staying in Norfolk, the retailer is also revamping the North Walsham store with this new scalable model, which will be its template for any future stores, including the recent opening of its latest outlet in Thetford. Situated at Charrington Works on Mundford Road, the new store officially opened on Saturday 8 November 2025.
“Early feedback has been incredibly positive, reflecting not only the modern in-store experience but also the dedication of our teams who work tirelessly to create welcoming, high-quality retail environments,” Mark said. “As online retail continues to grow, we still believe strongly in the value of physical retail, giving customers the opportunity to compare mattresses in person, understand the difference that proper support makes, and experience the product quality firsthand. Our stores remain a core part of that journey, and we’re proud of the care, expertise, and passion our staff bring to every new opening.
“Looking ahead, we have two new London stores currently in the pipeline. While details are still under wraps, expanding into the capital marks a major milestone for us, and signals an exciting new chapter in our ability to reach and support more customers across the UK.”
The expansion follows record sales of £30 million for the financial year 2024/25, alongside Mattressman being named Medium Retail Champion of the Year by the National Bed Federation, a platform the business is looking to leap from. “This period of growth also coincides with the launch of our new brand character, reflecting our mission to inspire confidence, comfort and clarity in the mattress-buying experience,” Mark added. “We’ve also invested in expanding our vehicle fleet, which will help us improve our delivery and logistics capabilities, as well as bringing in talented new team members in areas like marketing and merchandising over the past six months.
“These investments are all about strengthening our operations, improving customer service, and positioning ourselves for future growth. We’re seeing the benefits already, and it’s an exciting time for the company.”
Another area of investment is the integration of AI, as Mark continued: “All our meetings are recorded, transcribed, and summarised using AI, which makes it easy for the team to revisit discussions and keep everyone on the same page. We also use AI to analyse our weekly trading data, helping us quickly identify trends, highs, and lows so we can act swiftly. This has made our decision-making more efficient and responsive. We’re also trialling AI in a few other areas to see where else it can add value across the business. Overall, it’s been a great tool for enhancing our operations.”
Meanwhile, key to its growth has been meeting customer demands, with cooling technology, pillow tops and higher end purchases just some of the popular shopping habits Mark has noticed. “We’ve definitely seen some interesting trends. Fabric beds with Ottoman storage remain a staple favourite among our customers. We’re also seeing a shift away from the dominant grey tones towards lighter, more natural colours like soft autumnal greens.
“On the mattress side, deeper mattresses with memory foam and pillow tops are doing really well, especially those that have won awards. We’ve found that customers are more inclined to upgrade to higher-quality options, and there’s less demand for budget mattresses or traditional wooden frames. Overall, it’s a nice evolution in taste and style.
“With fresh stores, growing teams, and a renewed brand identity, Mattressman is proud to move forward with energy, ambition, and a clear commitment to delivering truly Unbeatable Sleep.”
