The M.O.W. trade fair for the European furniture sector is starting with optimism into its trade fair year 2026: from September 20 to 24 Messezentrum Bad Salzuflen will once again open its doors for manufacturers, dealers and decision makers.
Under the motto, “We remain optimistic – also in 2026 – a brilliant presentation in yellow!” The M.O.W. gives a clear signal for the future of the European furniture market – with fresh energy, a clear focus and great interest on the part of the industry.
The registration and option phase for the M.O.W. 2026 is underway with a high response. Shortly after the last trade fair the first feedbacks were received – a strong indication for the importance of the M.O.W. as the central order, communication and networking platform of this industry.
So far over 450 companies have confirmed their participation. All known and important cornerstones of the M.O.W. are among the registered exhibitors: top companies, all relevant product groups as well as leading companies from Europe that use this trade fair to present their ranges to a wide audience of specialists and to deepen their strategic partnerships.
Detailed planning for 2026 will then begin, including the inclusion of potential new exhibitors. Among them there are renowned companies which will further enhance the M.O.W. profile with the quality of their ranges and the strength of their brands.
In addition, the high acceptance of the new ranges for modern outdoor living – M.O.W. olé – has been particularly encouraging and already now it boosts an excellent registration level which clearly expands the diversity of this trade fair’s offerings.
“The M.O.W. is a place where the specialists of this industry meet to shape the future – with new ideas, inspiring contacts and a great deal of positive energy. We are delighted by the high trust and the early support from the industry,” says Bernd Schäfermeier the M.O.W. managing director.
For many decades the M.O.W. has established itself as an indispensable meeting place of this sector. It not only offers a stage for new collections and trends but also provides a strategic networking centre. Here international buyers and manufacturers meet and discuss collaborations, order opportunities and innovative concepts for the coming season.
As usual, the Partner Days East Westphalia will take place from March 24 to 26, 2026 prior to the M.O.W. They form a content-related and communicative bridge to the trade fair in the autumn and promote intensive exchange between all market participants. The spring event of the furniture sector focuses on the advertising of the products and ranges for all furniture distribution channels and provides the important boost at the beginning of the season. Further information will follow shortly.
