Next raises guidance once more as festive period delivers growth

Fashion and homewares retailer Next has reported a growth in sales during the Christmas period as well as upgrading its full year forecast once again.

According to its latest trading update for the nine weeks ended 27 December 2025, total sales rose +10.6% versus last year.

Sales in the UK were up +5.9% versus last year; while overseas revenues rose 38.3%.

“This over-achievement, along with additional sales forecast in January, adds £51m to full price sales and we are increasing guidance for full year profit before tax by +£15m to £1,150m,” Next said.

“Profit before tax is now forecast to be up +13.7% versus last year, and post-tax Earnings Per Share (EPS) up +16.1%.”

UK sales growth in the period was driven from higher stock levels than last year, when supplier deliveries were delayed by disruption in Bangladesh and global freight networks.

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