Oak Furnitureland Group Limited, the specialist furniture and homewares retailer, has announced like-for-like (LFL) sales growth of +5% in the seven months to 31 January 2026 – including its December-January peak trading period, crediting the development and expansion of new furniture ranges, alongside improvements across both its retail and online estates.
The Company, which operates 69 showrooms across the UK, has continued to gain market share in a broadly flat market, after innovating its range and diversifying into new categories beyond traditional solid wood cabinetry, whilst making its brand even more accessible through the introduction of a new lower-threshold, no-deposit, interest free credit offer.
New product developments include its CineLuxe smart-tech sofa range and an overall broadening of its proposition, including ceramic dining tables and marble-topped cabinetry.
The Company said its showroom refresh programme is also well underway, with half of the estate on track to be completed by the end of the financial year and has delivered an encouraging uplift in performance so far. Furthermore, it is also targeting several new showroom openings this calendar year, following the successful launch of its Coventry site last September.
In its online business, the Company said enhancements to the customer journey drove like-for-like growth, with acquisition and targeting improvements increasing media ROIs. The customer experience has been elevated through the adoption of AI tools, including lifestyle image creation, search enhancements and layout improvements.
In its full-year accounts for the 12 months to 30 June 2025, group revenue rose 2% to £240.5m (2024: £236.1m). Operating losses were reduced by 66% to £4.2m, thanks to improved margins and ongoing operational efficiencies.
Alex Fisher, CEO of Oak Furnitureland, said: “Last year was an important turning point for the company and shows our growth strategy is working. Despite the furniture market showing little growth, we have remained focused on delivering stylish products that are built to last at outstanding value and are delighted with the progress that has been made.”
“Customers are increasingly making more considered purchases, opting for durable, long-life products for their homes. Our objective to take our brand beyond cabinetry and into the whole home, innovate our ranges, and make our offer more accessible to even more customers is now starting to deliver. We are further encouraged by the first seven months of this financial year which are marked by a return to profitability and continued market share gain.
“Our focus for the year ahead is to continue building Oak Furnitureland into a leading omnichannel furniture destination by executing our strategy: to ‘make stylish, high-quality furniture for the whole home at outstanding prices accessible to even more homes and families’.
“I’d like to thank our teams for their continued dedication and hard work. The progress we’ve made together gives me real confidence and genuine excitement as we continue to progress our plan for the business.”
