Profit up despite sales fall at discount furnishings chain

Home furnishings and fashion retail chain Choice Discount Stores has reported a decline in sales but a growth in profit.

According to its latest filed accounts for the year ended 25 January 2025, total sales fell 5.9% to £29.9m from £31.8m in 2024.

Pre-tax profit resulted at £155,000, up from £142,000 recorded the previous year.

Stated within its report, the company, which is backed by retailer Next, said: “The results for the period ended 25 January 2025 reflect a continuing challenging retail environment. The effects from continued high inflation and a weak pound sterling have had an impact on revenue and gross profit.

“We continue to review product ranges both instore and online, store presentation and pricing strategies, as well as controlling costs to increase our future revenues and profits.

“The Company continued to invest in its existing stores by carrying out several cosmetic store refits, as well as opening one new store and moving an existing store to a larger store during the period.”

Established in 1966, Choice operates from a portfolio of 23 stores across London and the South East of England.

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