Fashion, homewares and furnishings retailer Joe Browns has reported an increase in sales and a return to profit.
According to its latest filed accounts for the year ended 30 June 2025, total sales rose 10.6% to £44.8m from £40.5m in 2024.
Pre-tax profit resulted at £2m, up from a loss of £1.6m recorded the previous year.
Sales in the UK were up to £44.1m from £39.5m, while EU revenues were down at £682,000 from £956,000.
Stated within its report, the company said: “This rise was primarily in sales to its own customers and marketplace partners. Retail sales also saw an increase, while Wholesale turnover fell. Much of this was due to partners continuing their move away from buying wholesale and towards a direct dispatch model.
“Following a thorough review of the factors contributing to the fall in turnover in FY24, changes were made to the design and development process to address some of the desirability issues.
“In addition, work was done to rebalance the proportion of options and stock intake between the main and mid-season launch. This ensured a stronger customer offer and longer selling window for key styles.
“During the year, the business saw an increase in gross margin from 60.0% to 61.8%. This was the result of selling less product with a discount enabled by the work done to increase the product’s appeal.”
