For this year’s January Furniture Show, Siren Furniture is preparing for one of its most significant moments in recent years.

Following a period of focused investment in the business and new product development, Siren is set to return to the industry’s leading event for the first time since 2018.

With a new show van, an updated digital presence, a range of new collections and continued efforts to improve product sustainability,
the company enters this year’s show with renewed momentum and confidence.

Their newest collection brings a distinctive new narrative, with designs inspired by the designer’s homeland in Ireland. Locations such as Dungloe, Carrigart and other areas have shaped the character of the range, influencing everything from the soft, rounded forms to the grounded silhouettes and emphasis on everyday comfort.

These subtle references give the collection a sense of origin, warmth and connection, while maintaining a contemporary, versatile aesthetic.

The JFS stand takes its cues from Sirens refreshed showroom, creating a warm and welcoming space that showcases the evolution of the collection. Visitors will be able to appreciate the craftsmanship, design detail and clear story behind each model.

Visitors can discover the full range first-hand at the January Furniture Show, where the team looks forward to welcoming them to Stand A2 in Hall 1.