As the outdoor season moves into its peak trading period, attention is increasingly turning to the role of smaller, more accessible furniture pieces in driving incremental sales.
While full dining and lounge sets remain important, many consumers are now looking for simple ways to refresh their outdoor spaces without committing to a complete redesign.
This presents a clear opportunity for retailers. Accent seating such as lounge chairs and deck chairs offers an easy entry point for customers, combining lower price points with immediate visual impact. These pieces are not only highly merchandisable but also encourage add-on purchases, helping to build basket value through complementary styling.
Gallery’s current outdoor range reflects this demand, with a strong selection of in-stock seating designed to support the season. The Siena Lounge Chair range, available in a spectrum of tones including pastry, rust, wasabi, grey and taupe, allows retailers to introduce subtle colour variation or build more expressive displays depending on their customer base. These tonal options make it easy to create cohesive yet visually interesting outdoor settings.
Alongside this, Gallery’s deck chairs bring an added layer of personality. Available in classic stripe, flora and more playful prints, including statement designs such as ice lollies and the Union Jack, they offer a point of difference on the shop floor. These more distinctive styles can act as conversation pieces, drawing attention and encouraging impulse purchases.
Importantly, the majority of these lines are available from stock, enabling retailers to respond quickly to seasonal demand. As consumers look to make immediate updates to their outdoor spaces, speed of fulfilment becomes a key factor in securing sales.
Looking ahead, Gallery will be exhibiting at SOLEX 2026 (7th–9th July, NEC Birmingham), where the team will present the current collection alongside a preview of new outdoor designs for 2027, including an expanded offer in teak.
Peter Delaney, Product and Sales Director at Gallery Direct, comments: “We’re really excited about the direction outdoor is taking and the newness we’re bringing through as a result. It’s a category that continues to evolve, and we’re seeing real appetite from customers for fresh design, colour and materials. SOLEX is a great opportunity for us to showcase that progress and give an early look at what’s coming next.”
The show provides an opportunity for customers to build on current season success while planning ahead for the next.
Visit Gallery’s full range at www.gallerydirect.co.uk or email hello@gallerydirect.co.uk for further information.
