Upholstery brand Sofa Club has announced the opening of its new Croydon showroom with sales significantly surpassing its projected target for the first three days.

The new showroom, located at Unit 3, Purley Way Retail Park, Croydon, marks an important step in the brand’s continued move into key UK retail destinations.

Designed to give customers a relaxed, try-before-you-buy experience, the space presents a curated selection of Sofa Club’s best-selling contemporary and minimalist designs.

The strong launch performance highlights growing demand across South London for high-quality, trend-led furniture at accessible prices.

“We couldn’t have asked for a stronger start,” said Tom O’Neil, Co-Founder of Sofa Club. “The energy in the showroom all weekend was incredible. Seeing so many people come out to support the opening , and to have sales far exceed what we forecast,  confirms that Croydon is exactly the right place for our next chapter.”