Sofa Club has unveiled its Matcha Sofa through an exclusive partnership with café brand How Matcha at its Notting Hill location.
The launch signals a new chapter for the brand as it continues to evolve beyond conventional furniture design and position itself at the centre of modern lifestyle conversations.
The one-day takeover transformed How Matcha into a vibrant social destination, attracting a significant footfall throughout the day. Visitors enjoyed complimentary matcha drinks while experiencing the new sofa collection in a setting that perfectly reflected the inspiration behind the design – fresh, elevated, and unapologetically trend-led.
The event brought together creatives, entrepreneurs, influencers, and tastemakers from across London, further cementing Sofa Club’s growing presence within cultural and lifestyle spaces. Guests were treated to inspiring talks from leading women in business, discussing entrepreneurship, brand building and innovation, while renowned DJ Charlotte de Carle provided the soundtrack for the day with an energetic set that kept the atmosphere buzzing from morning through to evening.
“This collaboration represents a bold step for Sofa Club,” said PR & Partnerships manager Iliana Olymbios. “We’ve built our reputation on beautifully crafted sofas in natural, timeless colour palettes, but culture is constantly evolving. The Matcha Sofa is our response to a generation of consumers who see their homes as an extension of their personal style. Partnering with How Matcha felt like the perfect way to bring that vision to life.”
The launch event marks the beginning of a wider movement for Sofa Club, as it continues to explore innovative partnerships and culturally relevant collaborations that connect furniture with the lifestyles of today’s consumers.
