Staingard is proud to celebrate 20 years of providing Care Plans and Care Products to the furniture industry.
Over two decades, the business has seen the aftercare landscape evolve significantly, particularly in recent years. As Managing Director Paul Aiston explains: “The warranty market has undergone widespread change, creating disruption and uncertainty for retailers. Increasing regulation and shifting market dynamics are forcing businesses to review their aftercare programmes, yet the solutions available to them have remained largely unchanged, until now…”
It was this disconnect that prompted Staingard to take a different approach. Rather than adapt existing models, the company set out to create something genuinely distinctive designed around the needs of modern retailers.
In a market where margins are under constant pressure and customers demand greater value, many retailers are now questioning whether traditional warranty products still serve their best interests. Rising costs, limited flexibility, and a lack of transparency have led to a reassessment of long-standing practices. Staingard’s response to these challenges is Protect6—a new six-year Care Plan solution created to deliver greater flexibility, clarity, and control.
At its core, Protect6 challenges established market norms. While most warranty products restrict cover to five years, Protect6 extends protection to six years, offering customers additional peace of mind and reinforcing confidence at the point of sale. This longer-term cover enhances perceived value and helps retailers build stronger, longer-lasting customer relationships. Crucially, Protect6 enables retailers to retain ownership of pricing strategies and margin.
Flexibility is central to the Protect6 design. The scheme can be tailored to align seamlessly with existing sales models and retail strategies. The proposition is further strengthened by Staingard’s industry-leading range of Care Products, including Care Kits and Mattress Protectors, with personalization options and point of sale that enhance brand presence and elevate the overall customer experience.
Ultimately, Protect6 represents a shift in mindset—from outsourced control to retailer ownership. It strengthens customer value, increases transparency, and unlocks new opportunities for sustainable margin and profit growth. For retailers looking to future-proof their Care Plan offering,
