Sum of Fired Earth sale revealed; creditors set to suffer £5m shortfall

The assets of home furnishings and interiors business Fired Earth were sold to Topps Tiles for a sum of £3m after entering administration.

Dane O’Hara and Alex Cadwallader, both of Leonard Curtis, were appointed as joint administrators of Fired Earth Limited on 31 October 2025.

In the build up to its collapse, the company, which had previously completed a CVA back in 2021, struggled to remain profitable.

Following the conclusion of the CVA, the owner agreed to provide funding to the business with an expectation the company would be self-sustainable within four years.

Despite the support of the owner, at the end of year four, the company reported another loss and further funding was requested.

The owner sought professional advice and concluded that the company was unlikely to be able to service or indeed repay its already significant investment, even following a potential restructuring of the business.

The owner therefore confirmed to the board that further funding support would not be provided.

Following a review of options, marketing of the business commenced on 3 October 2025. Whilst a number of parties made enquiries of the directors and expressed interest, there were no offers to acquire the business as a going concern.

Two parties had made significant offers for certain assets of the company, and both were requested to submit best and final offers by 29 October 2025.

Upon appointment of administrators, the company, which had seen losses widen from £1.6m to £2.1m for the year ended 31 August 2025, was sold to Topps Tiles (UK) Limited for a sum of £3m. The sale included goodwill, business IP, stock and customer data.

With regards to creditors, preferential employee claims stood at £158,000, while the HMRC is owed £605,000, which are both expected to repaid in full. Unsecured creditors are owed a combined sum of £3.2m, which includes a further £827,000 owed to staff as well as £172,000 owed to consumers. It is expected that creditors will suffer a shortfall of £5.5m.

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