The Bed Show, organised by the National Bed Federation (NBF), returns for its 15th year to the Telford International Centre from 23-24 September 2025. We find out more on what visitors can expect to see.
With more than 60 bed brands on show, the Bed Show will once again offer a vibrant mix of British and Irish manufacturers along with leading European suppliers, showcasing the latest products and technologies.
Exhibitors include a variety of high-profile brands across the bed trade, with every Approved NBF Member manufacturer undergoing rigorous independent auditing to certify that they comply with UK regulations on safety, cleanliness of fillings and trade descriptions. Furthermore, there’s also a component-focused Supplier Zone, while the Gala Dinner and Bed Industry Awards ceremony, hosted by radio and TV broadcaster, Vernon Kay, will take place on the first evening of the show. Sponsored by Highgrove Beds, the awards celebrate the achievements of bed retailers and NBF members from the past year, helping to raise company profiles and recognise team’s efforts.
As for the exhibitors on show, Sleepeezee is unveiling a number of new collections and a fresh look during the event. These include Jessica, designed in partnership with brand ambassador Jessica Ennis-Hill, Centurial and Majestic ranges, as well as refreshes to some of its best-selling bricks and mortar etailer exclusive collections. Shire Beds is ready to build a bespoke white label collection for independent retailers looking to profitability, boost brand identity, and differentiate in a crowded market, while Harrison Spinks will showcase models from its independent Performance, Artisan and Bed Tailor collections, alongside its luxury Somnus range, as well as unveiling three concept models.
Adjust-A-Bed, specialists in the manufacture of high-quality electric adjustable beds, including bases, mattresses, and headboards, are a new member of the NBF, having achieved an A grade in its audit, as well as being Trading Standards Approved. The business will be showcasing a selection of collections. The Bed Show will also see an introduction for Higgy’s – a new mattress brand from Mike Nash, Kris Wood, and Dura Beds, while the latter is excited to return and unveil its upcoming additions to its collection. For Sealy, the event is the ideal venue and opportunity to present new products, offering retailers the opportunity to enhance their current Sealy Posturepedic ranges.
GNG returns with innovative products under its Komfi brand, relaunching the industry favourite, SleepShaper range. Nectar Sleep offers premium quality, competitive pricing, and strong consumer demand, making them a profitable choice for retailers, while Millbrook Beds is introducing its Fast Track Collection at the Show, which consists of six mattresses, each available in two tensions. As for Shakespeare Beds and Dorlux Beds, its master artisans’ hand-crafted mattresses, divans, and headboards will be on display, with each product sustainably sourced, fusing eco-consciousness with opulence. Since the Bed Show last year, Sweet Dreams has had superb results in the independent marketplace, with its new brand resonating well. As for Hypnos, the company will unveil new launches that reflect its commitment to listening to the needs of retail partners, upholding its core values and reputation for handcrafted quality and comfort, and ensuring the wellbeing of both people and the planet.
German bedroom manufacturer Wiemann is celebrating its 125th birthday later this year and will be exhibiting at the Bed Show, with its Ohio range proving to be an eye-catcher due to its floor to ceiling lights, while the downlights on New York bring a touch of glamour. Airofreem bring expertise and creativity in problem-solving to the bed and furniture trade, through its foam solutions. Other exhibitors from across the trade include TFR Group, where visitors can find out more about the key benefits behind its Rejuvenation Service, while for bed and mattress retailers, software specialist RetailSystem is on hand with its cutting-edge technology. Furthermore, Alfrecell – manufacturer of flexible polyurethane foams – will display how its team can support your business with new levels of sleep enhancing comfort, resilience, and caring functionalities.
Visitors can also learn more about Leggett & Platt’s supply chain capabilities, operational footprint, and added-value products, capabilities, and technologies during the event, while Purecare, the award-winning sleep wellness brand, is highlight how it helps retail partners significantly grow sales through high-performance mattress protectors, pillows, and specialist sleep products. With standout in-store displays, the Good Housekeeping Award, and a powerful Wellness Rewards programme, Purecare is the perfect partner to increase sales within this category.
Tristine Hargreaves, executive director of the NBF, said: “The Bed Show continues to provide an unparalleled opportunity for the bed and furniture trade to stay ahead with the latest creations and cutting-edge technologies, just in time for the busy autumn buying season. We look forward to seeing you.”
