This month we’re asking retailers: What was the last way you used AI technology for your business?
Home World – Mattress & Bed Centres
The last way we used AI technology was to generate adverts for our store. It’s really good & if anything goes too far with creativity, we had to ask for a simpler version. It really is great!
Arighi Bianchi
Our latest use of AI has been for generating realistic lifestyle imagery for use on our website and for marketing purposes. We have also launched a new sofa configurator on our website, which enables customers to visualise custom pieces more clearly and shop with greater confidence.
Linthorpe Beds
We’ve most recently used AI to help create video and image content for social media. As marketing trends change quickly, AI helps us adapt our strategy and stay consistent. One example was a Christmas campaign based on personalised themes like “your month” and “your bedroom.”
Land of Beds
Recently, we’ve been using AI to help turn information into action across the business. It quickly summarises meetings, highlights key actions, and spots patterns in customer queries, which lets our teams respond faster and be more proactive. In a business like ours, where trust and aftercare really matter, it gives us more time to focus on delivering a great experience for our customers.
Bedrock Furniture
I use it every day. Chat GPT is my new best friend for social media idea, captions and product descriptions. It speeds up the process and gives me more time for other jobs.
The Carriage
We use AI technology a lot now in the business, mainly for advertising, promotion and social media. However, the last way we used it was just today to help formulate a response on a customer service issue, very impressive, absolutely accurate in terms of the content and saved us hours of work!
Carters Furniture
I used the AI voice on a video, I spoke a few phrases and the APP copied my voice “loosely” and spoke what I wanted it to say.
EZ Living Interiors
At EZ Living Interiors, the most recent way we have applied AI in our business is through the development of an AI-powered chatbot on our website, built entirely by our own development team. This system provides customers with 24/7 personalised support as they browse our products, helping them make informed purchasing decisions.
Our chatbot leverages language processing to understand and respond to queries in all languages, ensuring accessibility and tailored assistance for all site visitors. It supports both text-based messaging and voice interactions, providing a seamless and intuitive user experience.
Our AI chatbot is fully integrated with our ERP system, providing customers with real-time information on stock availability, order status and expected delivery dates. It is a sophisticated, end-to-end shopping assistant that can guide customers through an entire shopping journey, asking relevant, context-aware questions to help them plan and furnish every area of their home logically, just as a knowledgeable salesperson would.
Through extensive testing and optimisation, our AI chatbot delivers accurate responses that enhance the online shopping experience, making it easier for customers to find the right furniture for their homes efficiently and confidently at any time.
Dreamland
Our initial use of AI was operational, focusing on delivery scheduling and route optimisation. These applications delivered efficiency gains and improved planning confidence. However, the true inflection point came when we recognised AI’s potential to strengthen relationships rather than simply streamline processes. The most transformative impact for our business has been in using AI (while carefully supervised), in an aiding, to help turn customers into brand ambassadors. Through AI-assisted correspondence, we have been able to scale thoughtful, high-quality engagement while retaining human judgement and authenticity. (AI also underpins elements of our growth strategy, particularly in SEO performance/analysis).
Snooze
We use AI for emails, research, and understanding the competition. We use AI for everything from analytics to understanding industry trends and it has become an integral part in everything we do.
