This month we’re asking retailers: What has been your most popular selling product this year?
The Good Sleep Company
Without a doubt this year’s best seller is the Solace 1000 Zero Gravity mattress from Healthopaedic. A fantastic mattress that allows great value for both customer and retailer backed up with weekly deliveries from the factory. Close second would be our Don 2000 mattress which is part of our exclusive ‘Aberdeenshire Bed Co.’ range from Shire Beds.
World of Beds
Our most popular selling products this year have been our premium mattress ranges, particularly the Harrisons and Thornbury collections. These handmade, all-natural mattresses have consistently outperformed other lines, reflecting a growing demand for high-quality, sustainable sleep solutions among our customers. I believe the continued strength of our premium ranges is largely due to our core demographic—homeowners aged 45–70—who tend to prioritize comfort, longevity, and overall well-being when investing in a new bed. This group has remained relatively resilient to broader economic pressures, allowing them to focus on quality and long-term value rather than simply price.
Home World – Mattress & Bed Centres
Our most popular product has been firm mattresses. Not one mattress in particular but the firm category in general. The reason for this is anyone’s guess, but these mattresses do feel like they are good value being substantial. Also, there’s a story I.e. the firmness. Having a story is great to get the conversation going with the customer.
Dreamland
Across total turnover, Shire has been our most successful brand. Their diverse range effectively meets multiple consumer segments at key price points, (aligning with Porter’s generic strategy of differentiation through broad appeal). Within that, the Ravello 3000 stands out as the most popular model in terms of value sales, balancing affordability with tangible comfort and quality cues. From a staff advocacy perspective, the Harrison Spinks Guild 12000 mattress/enhancer has been the standout performer. Its craftsmanship and comfort profile reflect the growing trend towards experiential purchasing, where customers are seeking products that deliver emotional as well as physical satisfaction (echoing Kotler’s value-based marketing framework). Interestingly, the product with the highest individual sales volume is the Pure Care Copper Mattress Protector. This highlights an emerging consumer focus on health, hygiene, and product longevity (supporting Maslow’s hierarchy of needs at the safety level), and demonstrating how smaller-ticket add-ons can complement core sales through an integrated product ecosystem.
Cox & Cox
Proving that high quality craftsmanship and enduring style never go out of fashion, our Weathered Oak Stools have once again been consistently popular with Cox & Cox customers in 2025. A leading light in our furniture collection since 2018, the combination of timeless good looks and the range of colours offered by the different finishes has made these iconic pieces a versatile choice that customers know will stand the test of time, from first rented property to forever home. They tell us they are particularly drawn to the way we’ve designed our stools with the deeper shaped seats so they offer more comfort and support. Customers were also swift to take advantage of lower prices on these stools when we addressed pricing across all our products at the start of the season, especially when they were featured as part of our Stylist’s Edit – which offers fresh savings every week across furniture, lighting, and accessories.
M6 Beds
A variety of products have performed exceptionally well for us this year. The common thread among the top sellers is their ability to clearly tell a compelling story to customers—whether through unique technology, premium craftsmanship, or strong brand heritage. Products that communicate their value, benefits, and differentiation most effectively are the ones that consistently resonate and convert, regardless of price point or category. Standout ranges this year have been the innovative technology of Sealy and the luxury craftsmanship of Enchanted House.
