Bed and wellness specialist PureLay highlights key features and explains why it is much more than just another mattress brand.
The PureLay philosophy is all about well-being. By providing an educating experience on how, and why, sleep is fundamental to wellness, PureLay’s “better sleep leads to better well-being” ethos continues to make an impact with customers.
But it’s so much more than just a message. PureLay backs this up through its design and focus to alleviate a particular strain when sleeping. Back care. “Our story is about the benefits PureLay brings to its end-users,” says Paul Lake, Purecare & PureLay UK and Europe. “Our tailored approach is to provide an optimal sleeping experience, offering a different alternative to meeting the needs of customers seeking solutions for heat buildup and better support.
“Our products are designed specifically for those who prefer a firmer sleep surface, with our collection offering ultimate back-care solution for wellness-conscious sleepers. As hybrid mattresses, they combine the natural elasticity and breathability of PureLay Latex with a firm ortho-zoned pocket spring system – ensuring optimal spinal alignment, pressure relief and airflow throughout the night.”
The PureLay Ultimate Back Care Collection combines the cooling and breathable properties of PureLay Latex with natural fillings, including wool, cotton, cashmere and silk, which is all designed to create a luxurious and temperature-regulating sleep experience. “Our range is engineered for those who prioritise back care and firm support without compromising on comfort,” Paul continued.
“With customers actively seeking solutions for heat buildup and inadequate support, PureLay fits the brief incredibly. PureLay is designed to look great, feel extremely supportive while remaining comfortable. With all these elements combined, we offer a strong retail presence.”
Alongside its mattress collection, PureLay also offers a range of unique latex mattress toppers, designed to provide an extra layer of breathability, comfort and targeted support. The toppers, made with PureLay Latex, enhance the sleeping experience by pressure points and improve spinal alignment.
“We’ve answered the need by blending breathable, cooling materials with firm, orthopaedic support,” Paul said, adding that over the last 12-months, the response has been fantastic, with trade show appearances at the January Furniture Show, INDX Beds and the Spring Furniture & Bed Show, all presenting opportunities to endorse its wellness message.
“Our show attendances and constant exposure have proven crucial to elevating our brand awareness and building consistent momentum. Retailers are seeing the benefit about the wellness-driven approach we’re bringing to the market.
“With fast delivery options, PureLay presents an excellent opportunity for sleep retailers looking to offer premium, wellness-focused mattresses and accessories without long lead times. Find out more on how our wellness-inspired products can benefit your business.”
To find out more, contact sales@purelay.co.uk.
