Andrew Seed, Managing Director at The Odd Company, shares an insight into the company, recent investments and why its core principles have remained strong throughout its 40-year history.
As a manufacturer and a retailer, The Odd Company has been strategic with its growth and has started to action this by bringing more processes in-house. The company, which has been a family-run British manufacturer for more than 40 years, has remained true to its founding principles: do the work properly, respect the craft and look after the people involved.
“Over the last few years, we have been deliberately investing in improving quality and customer experience,” says Andrew. “We now have our own welding machine, which allows us to create bespoke-shaped wire units ourselves, and this gives us far more flexibility when making more unique mattress shapes and sizes, and ensures everything meets our standards from start to finish.
“We’ve also upgraded our sewing machines, which has significantly improved the finish across all our fabrics. This is a small detail, but one that really matters when you’re making something bespoke. Alongside this, we’ve invested in our website, making it clearer, more user-friendly, and more informative, so customers feel confident in making the right purchase right from the get-go.”
That confidence has been instilled with care and craftmanship, as Andrew continues: “Customers choose us because they want something truly made for them, with care and craftsmanship. They value being listened to, having genuine bespoke options and knowing their bed has been made by people who take pride in their work. We’re also very honest and don’t push unnecessary extras, which builds trust and long-term relationships, something we genuinely care about with every customer.”
Andrew adds that the business has seen a shift in customer behaviour, with greater appetite for natural and sustainable alternatives. “We’re definitely noticing a clear shift in customer preferences. Our customers are more informed and selective than before, and they’re increasingly looking for mattresses made from natural materials, with temperature regulation, and without unnecessary gimmicks.
“This reflects a broader focus on wellness, sustainability and long-term value. On the trade side, designers and hoteliers are looking for partners who can reliably manage complex briefs and deliver consistent quality, which aligns perfectly with our strengths.
“I am pleased to say that the business has seen strong, steady growth since taking over as Managing Director and our intention is to continue growing in a sustained, considered way.”
From customer insight to challenges and changes, Andrew revealed that balancing growing demand with consistency in product manufacture is a challenge faced head-on, while keeping communication clear in product marketing as an industry is an area that require continuous attention. “Our biggest challenge is balancing growing demand with maintaining the high level of craftsmanship our products require. Because our products are handmade and tailored, quality cannot be rushed.
“We acknowledge this by investing in our team, planning production carefully, and being transparent with customers about lead times, ensuring expectations are managed while standards are never compromised.
“As for industry changes, I’d like to see clearer, more honest communication. There’s currently a lot of confusing language and marketing noise around mattresses. From our understanding of customers, they would benefit from simpler explanations, fewer buzzwords and products designed to last rather than be replaced quickly.”
Looking ahead, it is more of the same for The Odd Company, with strategic decisions key to its growth rather than trying to expand too rapidly. “Having a thoughtful expansion is our focus,” Andrew said. “One area we’re excited about is growing our bedding range, particularly with more products made using wool.
“Wool is a brilliant fibre to work with; it’s breathable, durable, naturally regulating, and our customers love the fact that it’s made in Britain. It fits perfectly with how we already think about the materials we use and their longevity. One thing that remains is our focus on strengthening what we do best and continuing to grow.
“We want to make sleep personal. People aren’t standard and their beds shouldn’t be either. Whether it’s size, shape or feel, we exist to make beds that genuinely suit the person using them, not the other way round. If we get that right, better sleep follows.”
It’s the personal touch that goes into each and every product produced, with Andrew highlighting two key staff members, who have been at the company for five years, as a final thought to the interview. “Richard is our Factory Manager and Bob is our Master Mattress Maker.
“They keep everything running smoothly in the factory, and their depth of experience and skill is one of our most valuable assets. Much of what they do can’t be taught quickly or easily replaced, and the quality of our products owes a huge amount to their knowledge, dedication and pride in their work.”
