UK sales down at furnishings group; strengthens US strategy

Interior design and furnishings firm, Sanderson Design Group PLC, has reported a slight decline in sales with the UK market impacting performance.

According to its latest trading update for the financial year ended 31 January 2026, total sales fell 1% to £99.5m from £100.4m in 2025.

UK sales were down 9% to £30m from £32.8m, while US revenues rose 6% to £22.3m. EU sales also increased by 3% to £9.4m, with rest of the world sales flat at £8.4m.

Manufacturing sales fell 6% to £29.7m, while licensing revenues were down 5% to £10.5m.

Commenting on its performance, the group said: “The Group traded in line with management expectations for the full year, with the delivery in the second half of strong growth in brand sales in the US and other overseas markets and a good recovery in third-party manufacturing revenue.

“Licensing performed robustly throughout the year and, within brand sales, the direct-to-consumer channel achieved rapid growth, primarily reflecting Morris & Co. sales. Subdued trading conditions in the UK continued as expected through the second half.

“Group revenue for the year is expected to be £99.5 million, marginally lower than the prior year in reported currency and consistent with the prior year in constant currency.

“Adjusted underlying profits for the year are expected to be at least £5 million (FY2025: £4.4m). This strong growth in profitability reflects the Board’s continued focus on strategic cost-saving initiatives.”

Furthermore, the group has recently strengthened its management team with key appointments to drive digitalisation and US growth. Charlotte O’Sullivan was recently appointed as Group Digital & Innovation Director to further develop the Company’s DTC business and lead the broader digitalisation of the Company.

Scott Christopher Hans, who joined the Company as SVP of Sales in the US in November 2024, has this month been appointed President of the Company’s North American business. Both of these senior leadership team roles will support the Company’s strategic growth priorities.

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