David Hewitt, Group CEO, is proud to announce the launch of WebSystem TradeDirect, a powerful new B2B platform from WebSystem, designed specifically for the furniture industry.
Built on the proven technology behind RetailSystems’ furniture-centric complex product builder, WebSystem TradeDirect extends the same advanced capabilities that retailers rely on into the wholesale and trade environment.
For furniture manufacturers, importers, and distributors, managing complex product configurations and maintaining accurate information across multiple trade customers has always been a challenge. WebSystem TradeDirect has been developed to solve exactly that problem—bringing together configuration, pricing control, stock visibility, and ERP integration in one streamlined digital platform.
At the heart of WebSystem TradeDirect is the sophisticated product builder that RetailSystems users already trust. Furniture products are rarely simple: configurable options such as fabrics, finishes, sizes, and modular combinations create thousands of potential variations. WebSystem TradeDirect allows these combinations to be managed intelligently, ensuring trade customers can easily build and order the exact products they need while maintaining the structural rules and options defined by the supplier.
However, WebSystem TradeDirect goes beyond configuration alone. The platform gives businesses complete control over who can access the system and what they see when they log in. Suppliers can define customer-specific access, ensuring that each trade partner only sees the products, ranges, and pricing relevant to them. This level of control allows companies to support multiple pricing structures, regional partners, and tiered trade relationships without complexity.
Pricing transparency and accuracy are essential in today’s competitive market, and WebSystem TradeDirect addresses this by allowing businesses to present customer-specific price lists directly within the platform. Trade customers can log in and instantly see their negotiated pricing, removing the need for manual quoting or outdated price sheets. The result is faster ordering, fewer errors, and a smoother purchasing experience for both sides of the transaction.
Stock visibility is another major advantage. WebSystem TradeDirect provides live stock information, allowing customers to see exactly what is available at any given moment. This includes products currently held in the warehouse as well as stock that is “on the water”—goods that have been manufactured and shipped but are still in transit. This real-time insight helps buyers make informed decisions, plan inventory, and manage delivery expectations with confidence.
Crucially, WebSystem TradeDirect is pre-integrated with the world’s leading furniture ERP solution, ensuring seamless connectivity between front-end ordering and back-office operations. Orders placed through the platform can flow directly into the ERP environment or be exported, supporting efficient processing, accurate stock management, and streamlined logistics.
For suppliers, this integration means less duplication of work and greater operational efficiency. For trade customers, it means faster responses, reliable information, and a professional digital ordering experience that reflects the complexity of modern furniture products.
With WebSystem TradeDirect, WebSystems is bringing together the best of furniture-specific technology and B2B commerce. By combining intelligent product configuration, flexible customer management, real-time stock visibility, and deep ERP integration, the platform offers a new level of capability for businesses looking to modernise their trade operations.
As David Hewitt explains: “The launch of WebSystem TradeDirect represents an important step forward: a platform designed not just to digitise trade ordering, but to truly support the unique complexity of the furniture industry.”
