Upholstered furniture manufacturer Whitemeadow has announced that Victoria Blott has joined the team as its new Area Sales Manager, covering the North of England and Scotland.

Victoria joins Whitemeadow following the well-earned retirement of Jim Fraser, who has been a valued member of the team for many years.

Victoria brings with her a wealth of experience in the furniture retail industry, having worked with several leading brands and retailers throughout her career. Her deep understanding of the market, combined with her passion for building strong relationships, makes her a fantastic addition to the sales team.

Daniel Oscroft, Sales & Marketing Director, commented: “We’re very much looking forward to introducing Victoria to our retail partners across her regions in the coming weeks.

“Her expertise and enthusiasm will undoubtedly support our continued growth and help strengthen our partnerships throughout the North and Scotland. Please join us in extending a very warm welcome to Victoria as she begins this exciting new chapter with Whitemeadow.”