Wool bedding specialist Woolroom has teamed up with Amazon MGM Studios’ The Sheep Detectives for a promotional collaboration to celebrate the launch of the new whimsical mystery movie.
The film is set to be released in cinemas nationwide on Friday, 8 May, and is previewing in cinemas May Bank Holiday weekend.
Ahead of the film’s highly anticipated release, Woolroom is launching ‘The Case of The Missing Sleep’ competition from Monday, 27 April until Thursday, 21 May. Entrants will be invited to crack the case by following a series of clues hidden across the Woolroom website, with a host of baa-rilliant prizes on offer.
Chris Tattersall, managing director of Woolroom, said: “We’re incredibly excited to be teaming up with The Sheep Detectives. Similarly to the movie’s unlikely yet brilliant flock of detectives, wool is an often overlooked yet unbeatable bedding fibre, that can truly solve the case of so many people’s missing hours of sleep, so this collaboration is a natural fit.”
“Roughly 60% of UK adults admitted to getting less than six hours of sleep each night, and with proper rest being vital for our health and overall wellbeing, we are dedicated to highlighting the common thieves of sleep. Overheating and waking due to sweating or allergies are some of the most common perpetrators for disrupted sleep. Wool’s incredible temperature regulating, moisture managing and hypoallergenic abilities combat this, allowing you to sleep peacefully.”
The first-place competition winners will be given a glimpse of life on The Sheep Detectives farm, as the hero prize of the competition is a luxury four-night farm stay for two adults and two children.
The cosy countryside retreat includes a guided tour by a farmer, a walk with a friendly flock of sheep and a hearty dinner at a local countryside pub. The winners will also receive a £100 activity allowance to spend on farm activities of their choice, along with £400 to spend on food and supplies at the farm shop.
The second-place competition prize is a Woolroom All Season Deluxe Washable Bedding Bundle in the size required, to help three lucky runners-up solve their own missing sleep conundrum through wool’s natural, temperature-regulating fibres. The bundle includes an All Season Duvet (2-14 tog), a Deluxe Washable Mattress Protector and two Deluxe Washable Wool Pillows, with a total RRP of up to £1,069.96.
The Deluxe Washable Wool pillow is also up for grabs for ten winning entrants as the third-place competition prize. With an RRP of £94.99, the pillow is crafted from machine-washable, traceable British wool, with a zipper allowing you to add or remove wool depending on your personal comfort.
Over 30 goody bags will also be available for selected lucky entrants, which will include a range of The Sheep Detectives merchandise.
As the UK’s leading wool bedding retailer, the promotional campaign marks an exciting period for the growing Rutland-based firm, which has doubled in size since 2021, and reported its strongest financial performance to date in the 2024-2025 financial year.
To enter the competition, visit Woolroom’s website and click on the clues to spot the hidden sheep and solve the mystery by 21 May to be in with a chance to win.
Find out more about the competition and enter here: https://www.thewoolroom.com/pages/sheep-detectives
