David Hewitt, Group CEO at RetailSystem, talks about WebSystem Shopify and how powerful it can be in the right hands.
What’s the single most valuable commodity in sales and marketing?
It isn’t money. It isn’t technology. It’s time.
Every successful furniture, bed and flooring retailer knows there are never enough hours in the day. Between serving customers, managing suppliers, merchandising the showroom and overseeing deliveries, finding time to build and maintain a successful e-commerce website can seem impossible.
Yet your website has never been more important. It’s your shop window to the world and, increasingly, your hardest-working salesperson.
Many retailers have been led to believe that launching an e-commerce website means months of copying and pasting product descriptions, uploading images, building complex product options and constantly updating prices. Some of our competitors would even have you believe that’s exactly how WebSystem Shopify works.
Nothing could be further from the truth. The reality is they simply don’t know how we’ve made it possible – and they certainly don’t have the resources to match it.
Imagine launching a brand-new Shopify website that’s fully integrated with RetailSystem, the furniture, bed and flooring industry’s leading ERP platform.
Now imagine your suppliers’ catalogues already built for you, complete with professional imagery, unique detailed descriptions, complex product options, pricing and specifications—all prepared by our team.
No months of data entry. No endless copy and paste. No upfront content-building costs. That’s WebSystem Shopify.
But here’s where the subject of this article becomes important. Powerful in the right hands.
Every serious e-commerce retailer understands that a beautiful website is only half the story. Great design and an excellent user experience don’t generate sales on their own. The right traffic does.
The retailers achieving the greatest success online aren’t spending evenings maintaining product data. They’re using the valuable time we’ve given back to create engaging social media campaigns, write blogs, improve SEO, run targeted email and SMS promotions and continually enhance the entire customer journey.
They’re investing their time where it delivers the greatest return. WebSystem Shopify doesn’t simply save time—it gives retailers the freedom to grow their business.
Behind every WebSystem Shopify website is a dedicated team of 24 developers, content creators and SEO specialists, whose job is to ensure your website continues to evolve alongside your business and remains future-proofed for every Shopify upgrade. From supplier catalogue management and search optimisation to new functionality and platform enhancements, we’re continually working behind the scenes so that you don’t have to.
Your time is too valuable to spend copying product descriptions into a website. Spend it building your brand. Spend it driving traffic. Spend it increasing sales.
Because in the right hands, WebSystem Shopify isn’t simply a beautiful website. It’s one of the most powerful sales and marketing tools your business will ever own.
