Blue Coast Capital acquires the remaining shares in Loaf

Blue Coast Capital has acquired the remaining shares in the furniture retailer Loaf from founder Charlie Marshall, and now owns 100% of the business.

Clive Lewis, Chair of Blue Coast Capital, said: “Charlie founded Loaf in 2008 and built it into one of the UK’s leading furniture and homeware brands before we acquired a majority interest in the business in 2021.

“Charlie continued to support the business during a post-acquisition transition period and remained as Brand Guardian while a new CEO settled into the role. Charlie has not been actively involved in the business since 2023, and our acquisition of his remaining shareholding marks the completion of a planned process.

“We are grateful for Charlie’s contribution to Loaf, both as its founder and during the transition following our investment, and we wish him every success in the future.”

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